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Marketing Agency or In-House Marketing?

Marketing Agency or In-House Marketing?

It’s a dilemma that many businesses and organizations find themselves trying to answer quite often. Let’s get the easiest comparison out of the way… cost! Hiring an outside marketing agency is definitely going to be more cost effective for you. Why? An in-house...
Mobile Website or Mobile Application?

Mobile Website or Mobile Application?

When making the choice to establish a mobile presence for your business or organization, one of the first decisions you need to make is whether you want to create a mobile application for users to download to their phone or a mobile website, or both. While apps and...
Grow Your Business Through Social Media

Grow Your Business Through Social Media

In the business world today, the use of social media is a great way to increase exposure and generate more traffic to your website. With the advancement of smart phones, touch pads and developing technology, the world is at your fingertips. If you aren’t using social...
A tale of two commercials

A tale of two commercials

Let’s take a look at the new Maker’s Mark campaign. Some of the commercials are OK and I can appreciate them. However, they seem to miss the mark. I’m guessing that they’re trying to target a younger demographic. That’s fine, but it just...