In the business world today, the use of social media is a great way to increase exposure and generate more traffic to your website. With the advancement of smart phones, touch pads and developing technology, the world is at your fingertips. If you aren’t using social media to update existing customers or to generate interest from potential clients, then you are missing out on a great chance to grow your brand.

Facebook, Twitter, Instagram, LinkedIn, Google+, YouTube and Pinterest are leading the social media movement for business. Facebook and Twitter serve 1.5 billion users globally. Not only can you reach your current customers, social media allows you to extend your business well beyond your immediate geographic area by allowing you to cross county, state and even national lines. It’s a very convenient and cost effective way to augment your brand’s visibility. The greater the exposure, the greater the benefit to you.

In addition to gaining exposure for your business, social media gives you a great opportunity to interact with current and potential customers. You have the ability to engage in real time conversations about your mission, products, events and services. It provides a great opportunity to learn about your community.

Social media marketing gives you the ability to convert consumers over to your brand. Most significantly, your brand will become more humanized by interacting one-on-one in social media channels. This reinforces that your customers are doing business with other people, not just with companies, therefore, adding the human touch that consumers enjoy.

Consumer confidence in your brand is another key to business growth and development. Studies have shown that by increasing followers to your company through social media improves trust and credibility in your brand. Building your audience improves your chance of gaining new clients.

Another advantage to using social media is decreasing your marketing costs. Approximately 85% of marketers found that as little as six hours of effort per week was enough to generate increased traffic. Not a significant investment for a channel as large as social media.

Lastly, SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. Google and other search engines are calculating their rankings using social media presence as a significant factor. Strong brands are effectively using social media and because of this, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible and trustworthy. Therefore, if you want to rank for a given set of keywords, having a strong social media presence should be a mandatory element in your marketing plan.

At SSMCreative, we believe that social media is a tremendous outlet to develop your business and grow your brand. Our focus has always been on getting targeted and quality traffic to your site in order to allow the opportunity for you to showcase to your target audience all that you have to offer as a company. Social media is here to stay and we are here to get you started or to help you refine your social media campaign so that you can reap the benefits of more customers, more traffic and a better presence in your industry.