In today’s business environment, most marketers and business owners are considering Pay-Per-Click (PPC) advertising or Facebook advertising as a way to help increase brand recognition and grow their business. One problem they face is that a lot of misinformation and...
In the ever emerging world of social media, marketers are spending more time and money investing in these outlets in order to reach potential consumers. A recent survey of 5,000 marketers worldwide revealed that 70% will be spending more of their budget on social...
In the business world today, the use of social media is a great way to increase exposure and generate more traffic to your website. With the advancement of smart phones, touch pads and developing technology, the world is at your fingertips. If you aren’t using social...
We’ve all seen them. The Wall Street Journal has one, Digg has one and we’ve all seen what our friends are reading. And THAT’S precisely my problem with social readers. I don’t necessarily want my friends knowing that I’ve read about...
You bet. We’ve seen it successfully work for any number of companies and it’s a smart thing to at least be aware of, even if you’re being reactive rather than proactive....
The first thing I tell people when I first meet with them and they ask me about blogs or social media of any kind is, “don’t half ass it”. What do I mean exactly by that? I mean, don’t do it if you aren’t going to (a) stick with it or (b)...
