The use of logos to identify corporate brands is an effort that is not given the attention necessary to drive the success all companies are searching for. It is the process of identifying the best way to present a company to their consumer base by visual recognition....
Google has long held the key to consumers locating information about what they are interested in. Searching through Google is simple and fast. As a business, the keywords located on the pages of your website were used to determine where Google ranked you. The better...
The adage “you get what you pay for” has been around for years. Unfortunately in today’s world, that is becoming a deceiving phrase. As we try to figure out which house to buy, car to drive or smart phone to use, the deals are everywhere. New home as low as $99,000,...
There’s never a dull moment here at SSMCreative and it’s nice when the craziness results in satisfied clients. We’ve been working with the Children’s Care Alliance since April to create their online presence. Located in the Lehigh Valley, CCA...
It’s an old adage – Cheap, Fast and Good – pick two. For years I’ve heard that over and over again in reference to automobiles, specifically hot rods. The phrase implies that if you want to go Fast, be prepared to spend money or to be stranded...
Craft Beer and Branding It’s been a long time coming, but Weyerbacher’s new brand is almost completely rolled out (two and a half years in the making). It’s been a long process, but the end result is something that they can be really proud of. In the next couple of...
