The use of logos to identify corporate brands is an effort that is not given the attention necessary to drive the success all companies are searching for. It is the process of identifying the best way to present a company to their consumer base by visual recognition....
Google has long held the key to consumers locating information about what they are interested in. Searching through Google is simple and fast. As a business, the keywords located on the pages of your website were used to determine where Google ranked you. The better...
In today’s business environment, most marketers and business owners are considering Pay-Per-Click (PPC) advertising or Facebook advertising as a way to help increase brand recognition and grow their business. One problem they face is that a lot of misinformation and...
When making the choice to establish a mobile presence for your business or organization, one of the first decisions you need to make is whether you want to create a mobile application for users to download to their phone or a mobile website, or both. While apps and...
In the ever emerging world of social media, marketers are spending more time and money investing in these outlets in order to reach potential consumers. A recent survey of 5,000 marketers worldwide revealed that 70% will be spending more of their budget on social...
